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Did World Service live up to my expectations?
This year, for my birthday indulgence, I ventured to World Service Restaurant in Nottingham with my husband. It had been years since my...
Bev Salt
Mar 21, 20242 min read


3 business lessons and 1 life lesson
And just like that, I’ve been a freelancer/self-employed/small business-owner for two years! That initial feeling of “Where do I begin?”...
Bev Salt
Jul 28, 20223 min read


Getting started on LinkedIn
I actually wrote these tips for a friend, however, I thought it will be helpful to post it on my site too. Want to know how to get...
Bev Salt
Nov 17, 20212 min read


What to look for when you outsource your digital marketing
Research from digital agency, Marketing Signals found that 42% of businesses outsource their marketing [1]. With nearly half of UK...
Bev Salt
Oct 8, 20216 min read


Key Lessons from my first year as a business owner
On 1st August 2021, I celebrated a significant milestone, one year in business. 365 days ago, I set-up Add Salt, my business as a...
Bev Salt
Aug 2, 20213 min read


Top tips to plan and optimise your content in 2021
One of Stephen Covey’s 7 habits is to, ‘Begin with the end in mind.’ So on that note, let’s remind ourselves, “Why do we create content?”...
Bev Salt
Mar 22, 20215 min read


5 Tips to Improve your Social Media Marketing
Most of us will be in agreement that social media platforms are an extensive source for news and information. Not only that, they also...
Bev Salt
Jan 6, 20215 min read


The Pros and Cons of Freelancing
In August 2020, amidst the twin storms of a global recession and the covid-19 pandemic, my business Add Salt was born. I told myself that...
Bev Salt
Nov 24, 20205 min read


Effective Marketing Communications Post-Pandemic
We can certainly describe 2020 as unprecedented. Since the start of the pandemic, virtually no business has been untouched by COVID-19....
Bev Salt
Oct 27, 20203 min read


Starting out as a Freelancer
It’s already been two months since I went freelance. I have learnt a lot in this relatively short space of time. I want to share my...
Bev Salt
Oct 7, 20204 min read


Winning at the Tender Game
Is your business looking to tender for work to win public sector contracts? If you haven’t completed a tender before, the whole process...
Bev Salt
Aug 28, 20203 min read


A blog about Chocolate and Climbing
Yesterday afternoon, I encouraged my 10-year-old daughter Xanthe to join me for a gentle 14-mile bike ride. I’m yet to decide whether...
Bev Salt
Aug 21, 20202 min read


PR and SEO: Much more than a marriage of necessity
In recent days, I have witnessed PR specialists being sceptical over SEO. Unless you have worked in a full-service digital agency,...
Bev Salt
Aug 16, 20204 min read


How to transform negative customer service into a positive one
Last night I went out with my friend who I haven’t seen since lockdown. We went to a restaurant to take advantage of the Government’s eat...
Bev Salt
Aug 12, 20202 min read
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