Making LinkedIn Work For You
Stay tuned for the next workshop
Learn how to optimise your presence and attract the right clients
Want to turn LinkedIn into a powerful tool for visibility, credibility and new leads? This workshop is designed to give you everything you need to start making the platform work harder for you. In 90 minutes, you’ll learn the myth-busting truths about what really works and leave with practical tips which you can implement straight away. You'll learn:
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How the latest LinkedIn algorithm works and how to use it to your advantage;
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How to optimise your profile so it’s fully aligned with your goals and attracts the right audience;
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Best practices for posting and engaging to boost reach, build authority and grow your network;
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How to come up with content ideas based on what your audience wants (and needs);
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A content planning technique to generate 60 days of content in just one hour;
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How to write, repurpose and recycle posts effectively across different formats;
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How to use AI to support your content - without sounding like a robot!
Whether you're a business owner, or freelancer, this workshop gives you the insight and confidence to use LinkedIn effectively.
*Note the session is designed for LinkedIn users with a free account (not sales navigator).
Tickets are on a first come, first served basis, due to room capacity limited spaces will be available.
Tickets are priced at £50 per person.
"I thought the workshop was perfectly pitched to the audience. Friendly and informal. Right up my street."
Jo Briddon
Meet your hosts
This workshop is led by two experienced marketing pros who know how to turn strategy into action. Bev Salt, founder of Add Salt, is a B2B marketing consultant and host of The Salt Sessions podcast. Bev has been using LinkedIn to drive visibility, credibility and leads for years, both for her own business and for clients and regularly trains others to do the same. She’s joined by Kate Bateson – a Nottinghamshire-based content writer and PR pro. With a knack for powerful messaging and a love of language, Kate brings a content-first perspective that perfectly complements Bev’s strategic approach. Together, they’ll help you unlock LinkedIn’s potential with practical tips you can put into action straight away.
