As AI-powered tools such as ChatGPT, Google’s Gemini, Claude and Perplexity become part of how people search for and consume information, the way we think about visibility online is shifting. Enter: Generative Engine Optimisation, or GEO.

I actually wrote these tips for a friend, however, I thought it will be helpful to post it on my site too. Want to know how to get...

One of Stephen Covey’s 7 habits is to, ‘Begin with the end in mind.’ So on that note, let’s remind ourselves, “Why do we create content?”...